Salone del Mobile in Milan presents Cosy Chair

During the Salone del Mobile 2008 in Milan SMAQ’s Cosy Chair designed for Droog Design is on display at the Fondazione Antonio Mazzotta.

A touch of Green

In the footsteps of scientific researchers and opinion leaders, designers and manufacturers are also claiming sustainability. Droog has always focused on the mental or human side of product design, but there’s more. The presentation in Milan wants to inspire by providing sustainability from all kinds of angles. It is not about pointing out an absolute answer.

What is perfect sustainability? Droog does not pretend to have found the key. We all know that it is a complex issue and to do right on the one hand, often means harmful consequences on the other. Like bio-fuel, which seems good for the environment but turns out to be devastating for food supplies. An awareness of the problem and its dualities has risen and its dynamics are the same in the field of design. Does it help the environment to recycle a one day gathering of paper waste from the office into a resin treated piece of furniture? Maybe not literally, but the intention to limit waste is at least one step in the right direction.

There is no need to keep the entire room on an equal temperature; heating is only necessary where warmth is actually used. SMAQ’s Cosy Chair is an inhabitable radiator space, to be plugged into the heating system. Hot watter circulates through the continious tube, looses heat and creates fields of various temperatures linked to specific usages: hot for heating the tea cup, stell hot for feed and socks, warm for the back and luke warm for the legs.


Participating designers: Martín Azúa, Pieke Bergmans, Jenny Bergström, Martino d’Esposito (ECAL) & Franck Bragigand, FormaFantasma – Andrea Trimarchi & Simone Farresin, Gaële Girault (ECAL), Christien Meindertsma, Minale-Maeda, Jo Nakamura, Jens Praet, Tejo Remy, Tobias Rockenfeld, Adrien Rovero (ECAL), SMAQ – Andreas Quednau & Sabine Müller, Arnout Visser.

Fondazione Antonio Mazzotta
Foro Buonaparte 50, 20121 Milan, Italy
Opening: Wednesday, March 12, 2008, 19:00

April 16th – 20th 2008
Wednesday to Saturday 11:00-21:00, Sunday 11:00-19:00


Cosy Chair


For more information please visit:
Droog Design

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